Púca joins Mobile Ecosystem Forum

In joining the MEF Púca is collaborating with the mobile community to address some the messaging industry’s challenges and empower enterprise digital transformation. 

Púca joins Mobile Ecosystem Forum

The team here at Puca are delighted to announce our membership of the Mobile Ecosystem Forum (MEF)

About the MEF

Established in 2000, the Mobile Ecosystem Forum (MEF) is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. The MEF provides members with a global and cross-sector platform for networking, collaboration and advancing industry solutions.

Members include SMS gateway providers such as Púca as well as Mobile Network Operators, operating system and Platform Providers, Professional Services and other sectors.

The goal is to accelerate the growth of a sustainable mobile ecosystem that drives inclusion for all and delivers trusted services that enrich the lives of consumers worldwide.

Our involvement

In joining the MEF Púca has joined hundreds of leading organizations, collaborating to address the messaging industry’s business challenges to empower enterprise digital transformation. 

Initiatives that Púca will actively participate in are the Future of Messaging, the Wholesale messaging forum and the Fraud management and security forums which focus on reducing Smishing and Spoofing by SMS.

Púca Director Eileen Carroll comments;

“Messaging is the key to effective business communications, and what the MEF does is brings the industry players together to discuss the important issues and developments to benefit the entire ecosystem. Púca looks forward to playing an active part in this very vital community”.

Meeting Cyber Security challenges

At the recent event “MEF Connects on Demand: Securing Current and Future Mobile Messaging Traffic”, James Williams, Director of Programmes at MEF commented;

“Initiatives like MEF’s UK SenderID Registry programme (now also being implemented in Ireland and Singapore) and indeed our Business SMS Code of Conduct, bringing stakeholders together around a common cause, are great ways of working towards the common goal of minimising threats.”

For more about the MEF and their Cyber Security in messaging initiatives visit Mobileecosystemforum.com


Industry Focus: Combatting Fraud with Robotics and SMS

Industry Focus: Combatting Fraud with Robotics and SMS

August, 12th 2021

In this industry focus article we look at how financial institutions like Permanent tsb are using advanced robotic processes to combat fraud and enhance user experiences.

Related Case studies

Permanent tsb: 2-way fraud alerts

Permanent tsb: 2-way fraud alerts



“Púca’s API and 2-way SMS functionality is working really well with our automated robotic process and we’re seeing a massive benefit”

Dave Byrne, Fraud Manager
Permanent tsb


“Púca’s messaging technology and support has been an essential component of the success of the ECAS project”

Mick Kelly, Head of ECAS
BT Ireland


“Púca’s SMS platform is intuitive and easy to use, offering us end-to-end control of our SMS communications.”

Communications Specialist
Liberty Insurance


“Púca APIs and self-serve console are the backbone of our SMS communications, and Púca always excel in service delivery and support”

Head of Customer Strategy and Innovation
RSA Insurance


“We find SMS is extremely effective for all types of urgent communication, and the Impower console is very easy to use”

ICT Operations Manager
Dept Foreign Affairs and Trade

Get in touch

Please complete the form below, and we’ll contact you as soon as possible
to discuss your needs in more detail along with pricing.

Join us We're currently hiring. If you're interested, check out our careers page more