eir customers reap rewards with hayu mobile vouchers
January, 9th 2018Púca's mobile vouchers solution is powering eir Mobile's successful Reality TV subscription rewards programme.
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Mobile Coupons
Infographic: Mobile Coupon App for Tennent’s Campaign Statistics
December, 1st 2017Mobile coupon campaign results and a follow up consumer survey are brought together in an infographic packed with insights.
How to Supercharge your campaign with a branded Promotions App
November, 6th 2017Our Promotions App solution makes it easy for brands and retailers to ramp up promotions and reward campaigns.
Retailers and Mobile Tech – Getting it Right
July, 28th 2017Púca's Eileen Carroll looks at how mobile technology is disrupting the retail sector including tactical ways retailers can include mobile in their digital plans.
Customer News: Tennent’s mobile vouchers app launched in Northern Ireland
July, 10th 2017Tennent’s NI and Elevator Promotional Marketing have just launched a brand new rewards app offering free pints of Tennent’s at participating venues this Summer.
Thought QR Codes Were Dead? Think Again!
May, 30th 2017From the brink of extinction to becoming a key building block in 'intelligent' mobile commerce and marketing, we look at the journey of QR code technology...
Guide: How to use Apple’s iMessage for stand out SMS Marketing
April, 13th 2017Explore the benefits of the iMessage link preview for SMS marketing and learn how to attract customers using branded links.
FMCG Promotions: 6 Ways to Think Mobile and Disrupt the Disruptors
February, 17th 2017The retail landscape is changing rapidly and FMCG brands face a number of challenges. We explore how this sector can utilise mobile promotions to meet these challenges and retain consumer mindshare.
6 Mobile Technology Trends for Business in 2017
January, 4th 2017With mobile technology expected to dominate many business strategies in 2017 we predict six trends that will be at the forefront.
How Smart Codes deliver Smart Promotions
January, 4th 2017In today's blog Púca's Eileen Carroll explores the role played by "Smart Codes" in running effective brand promotions.
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