How to Supercharge your campaign with a branded Promotions App
November, 6th 2017Our Promotions App solution makes it easy for brands and retailers to ramp up promotions and reward campaigns.
Our Promotions App solution makes it easy for brands and retailers to ramp up promotions and reward campaigns.
Púca's My Mobile Life series features luminaries of the marketing world and asks them about their relationship with their smartphone. Today we chat to Emma Ross, Managing Director at Runway Marketing.
Púca's Eileen Carroll looks at how mobile technology is disrupting the retail sector including tactical ways retailers can include mobile in their digital plans.
From the brink of extinction to becoming a key building block in 'intelligent' mobile commerce and marketing, we look at the journey of QR code technology...
The retail landscape is changing rapidly and FMCG brands face a number of challenges. We explore how this sector can utilise mobile promotions to meet these challenges and retain consumer mindshare.
In today's blog Púca's Eileen Carroll explores the role played by "Smart Codes" in running effective brand promotions.
In this feature we look at how brands can utilise technology to drive smarter, more effective digital promotions and build long-term relationships with their customers....
With dwindling attention spans it is essential to grab every opportunity to make an impact. The “brand in the hand” moment is one of those rare moments where you actually have their full attention.
Promotional marketing is a tried and trusted way to drive sales and to make a brand stand out from its competitors. In recent years traditional ‘cut out and keep’ and other paper-based promotion mechanics have been supplemented by text-to-win and web-based promotions. But with the increasing prevalence of Smartphone-carrying customers and the growing acceptance and adoption by consumers of features such as location-based services and image-scanning, brands now have the ability to create promotions that will truly excite and engage their audience while at the same time providing them with much greater insight than previously possible.
So here is our 5-step guide to creating what we call ‘SMART’ on-pack and in-store promotions to make your brand stand out from the crowd.
Fyffe’s latest promotion enables consumers to use their smartphones to scan and redeem unique barcode stickers on Freddy Fyffe’s bananas in promotional packs. The codes can be redeemed (for a free kid’s ticket to Dublin Zoo) either on the website or using the built-in scanner in the Freddy Fyffes app (available to Android users). The branded app also uses Facebook registration so the consumer can share the promotion with their friends if they wish.