How to Supercharge your campaign with a branded Promotions App
November, 6th 2017Our Promotions App solution makes it easy for brands and retailers to ramp up promotions and reward campaigns.
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On-pack Promotions
My Mobile Life: Emma Ross of Runway Marketing
September, 27th 2017Púca's My Mobile Life series features luminaries of the marketing world and asks them about their relationship with their smartphone. Today we chat to Emma Ross, Managing Director at Runway Marketing.
Retailers and Mobile Tech – Getting it Right
July, 28th 2017Púca's Eileen Carroll looks at how mobile technology is disrupting the retail sector including tactical ways retailers can include mobile in their digital plans.
Thought QR Codes Were Dead? Think Again!
May, 30th 2017From the brink of extinction to becoming a key building block in 'intelligent' mobile commerce and marketing, we look at the journey of QR code technology...
FMCG Promotions: 6 Ways to Think Mobile and Disrupt the Disruptors
February, 17th 2017The retail landscape is changing rapidly and FMCG brands face a number of challenges. We explore how this sector can utilise mobile promotions to meet these challenges and retain consumer mindshare.
How Smart Codes deliver Smart Promotions
January, 4th 2017In today's blog Púca's Eileen Carroll explores the role played by "Smart Codes" in running effective brand promotions.
7 ways brands can benefit from ‘smarter’ Promotional Marketing
July, 5th 2016In this feature we look at how brands can utilise technology to drive smarter, more effective digital promotions and build long-term relationships with their customers....
5 ways to Maximise your On-Pack Promotion
May, 14th 2015With dwindling attention spans it is essential to grab every opportunity to make an impact. The “brand in the hand” moment is one of those rare moments where you actually have their full attention.
The 5 Steps to SMART Promotions
March, 4th 2015Promotional marketing is a tried and trusted way to drive sales and to make a brand stand out from its competitors. In recent years traditional ‘cut out and keep’ and other paper-based promotion mechanics have been supplemented by text-to-win and web-based promotions. But with the increasing prevalence of Smartphone-carrying customers and the growing acceptance and adoption by consumers of features such as location-based services and image-scanning, brands now have the ability to create promotions that will truly excite and engage their audience while at the same time providing them with much greater insight than previously possible.
So here is our 5-step guide to creating what we call ‘SMART’ on-pack and in-store promotions to make your brand stand out from the crowd.
Smarter than your average on-pack campaign
August, 23rd 2013Fyffe’s latest promotion enables consumers to use their smartphones to scan and redeem unique barcode stickers on Freddy Fyffe’s bananas in promotional packs. The codes can be redeemed (for a free kid’s ticket to Dublin Zoo) either on the website or using the built-in scanner in the Freddy Fyffes app (available to Android users). The branded app also uses Facebook registration so the consumer can share the promotion with their friends if they wish.
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