Púca's My Mobile Life series features luminaries of the marketing world and asks them about their relationship with their smartphone. Today we chat to Emma Ross, Managing Director at Runway Marketing.
Púca's Eileen Carroll looks at how mobile technology is disrupting the retail sector including tactical ways retailers can include mobile in their digital plans.
The retail landscape is changing rapidly and FMCG brands face a number of challenges. We explore how this sector can utilise mobile promotions to meet these challenges and retain consumer mindshare.
In today's blog Púca's Eileen Carroll explores the role played by "Smart Codes" in running effective brand promotions.
In this feature we look at how brands can utilise technology to drive smarter, more effective digital promotions and build long-term relationships with their customers....
Email remains a key channel for businesses to communicate with customers. We take a look at how businesses can utilise email effectively to enhance every aspect of their customer experience...
With dwindling attention spans it is essential to grab every opportunity to make an impact. The “brand in the hand” moment is one of those rare moments where you actually have their full attention.
